Tag: Betamax
Is DAB radio the next Betamax?
by admin on Feb.04, 2008, under Randinformationen
Digital audio broadcasting (DAB) may end up to radio what Betamax was to video, warns a report published today.
The report, by media and telecoms specialist Enders Analysis, said the launch of the second national commercial digital radio multiplex, headed by Channel 4, might exacerbate the problems rather than solve them, and warned that media regulator Ofcom would face a public outcry if DAB failed.
Enders Analysis added that the high cost of DAB transmission and slow growth in revenue had combined to undermine confidence in the new medium and led to the closure of a string of national digital stations.
Today’s report urged the radio sector to “stop continually beating its chest in public about the wonders of DAB and instead partake in an honest industry debate about the future of the platform”. (continue reading…)
